From an idea to a city’s new obsession.

About

Starcade is a full-scale gaming and entertainment hub designed to bring people together through play. With everything from arcade games and bowling to bumper cars, VR, and indoor cricket, it became Ranchi’s go-to destination for fun and connection.

BrandingVisual CommunicationCampaign

Detailed Scope

Brand Naming
Brand Strategy
Brand Identity Design
Logo Design
Visual Language Development
Environmental & Spatial Branding
Brand Collateral
Campaign Design

Challenge

For Ranchi, the idea of a modern gaming and entertainment hub was completely new. The founders had a bold vision packed with games, experiences, and possibilities. The challenge was to bring it all together into one strong brand identity that could make play a part of Ranchi’s culture.

Solution

We created Starcade end to end, from naming and logo to a visual identity that could make play feel part of everyday life in Ranchi. Built on the familiarity of “arcade,” and brought to life with bold colours and a ticket-led system, the brand became instantly recognisable, easy to scale across touchpoints, and ready to grow with new additions, helping shape a new culture of play in the city.

Ranchi had never seen anything like Starcade. The idea of a full-scale gaming zone was completely new to the city. It brought together everything from arcade games and bowling to bumper cars, VR, and indoor cricket. For most, the word “arcade” still meant dimly lit video parlours from the 2000s.

The founders came to Dreamjar with an ambitious vision to give the city a space where people could come together through play. It sounded bold and risky. We loved that. The brief itself was wide open, with too many games, too many ideas, and no clear way to bring them together. Turning that abundance into one simple, powerful brand would mean creating a culture of play from scratch.

BORN FROM NOSTALGIA.

We needed a name that could introduce a new culture of play without feeling foreign to the city. As we explored directions and studied the city’s pulse, two words kept coming up: “gaming” and “arcade”. Both captured the idea of fun, but in very different ways. While the idea of a modern entertainment hub was new, the word arcade wasn’t. It carried a faint nostalgia, a reminder of the game parlours many remembered from the early 2000s. Gaming felt flat and technical. It described an activity, while arcade described a feeling. We wanted a name that carried that connect yet felt larger than life. One name stood out. Starcade.

With the name locked, we turned to giving it a face people would remember. The clue for the logo was right there in the name. We designed the E as an arcade machine, the most familiar symbol of gaming for Ranchi.
It turned a word into an experience, a logo that looked like what it promised.

So what does play look like?

The identity was designed to feel open to everyone and adaptable across every touchpoint, from walls to wearables. Colour carried the emotion forward. A broad, high-contrast palette made the brand instantly recognisable across print, interiors, and motion. Tickets became the driving force of the system. In arcades, they stand for wins, rewards, and memories, so we used them as the foundation of the visual identity. The repeating ticket forms and vibrant colours built a world that feels endless and full of possibility. Everything was driven by a consistent thought: It’s never game over at Starcade.

Tickets to Happiness.

The ticket became more than a graphic element. It turned into a storytelling device, a continuous pattern that reflects the excitement, reward, and collectability at the core of arcade culture. Each piece feels connected to the next, echoing how every game, every win, and every visit adds to the experience. The system adapts easily across media and scale. Its format leaves room for constant evolution, with new tickets, games, and stories keeping the identity playful and endlessly expandable.