A quick identity for a show that quickly went viral on YouTube.

About

Judge Me If You Can is a digital-first game show hosted by Aashish Solanki and brought together by the team at Play Pause Studio. Designed for YouTube and recorded with a live audience, the show is built around instinctive judgement and quick decision-making, with humour emerging through the panel’s biases, reactions, and assumptions.

Branding

Detailed Scope

Brand Identity Design
Art Direction

Challenge

With production already underway and the first shoot just a week away, the show lacked a defined visual identity. The challenge was to build a strong, recallable identity at speed, one that could anchor the stage and carry forward consistently across the show, while fitting into a high-speed, active production schedule. At the same time, the identity needed to resist leaning into humour, staying deadpan and straight-faced despite the show’s comedic elements, and still remain distinctive and memorable.

Solution

Dreamjar created the core identity anchored by a distinctive logo and stage artwork that set the visual foundation for the show. Built around judgement as instinctive and opinionated, the identity stayed straight-faced by design, letting the humour come from the people rather than the visuals. Working closely with the Play Pause Studio team, the identity was tested, refined, and extended rapidly, enabling the production team to carry the visual language forward into stage design, game graphics, motion elements, promos, thumbnails, and other on-screen touchpoints as the show took shape under tight production timelines.

A clock already ticking.

Judge Me If You Can is a digital-first game show hosted by Aashish Solanki and brought together by folks at Play Pause Studio. Designed for YouTube and recorded with a live audience, the format is built around instinctive judgement and (at times random) decision-making, with humour emerging through the panel’s biases, perspectives, assumptions and reactions.

The project came to us at a relatively late stage. The team was already deep into pre-production, and the first episode shoot was scheduled for the following week. Guests were locked, the venue setup was underway, and the camera crew and logistics were already in motion. The concept and name were finalised, and the stage language was defined through a courtroom-inspired setup with a jury-style table and a deep green, almost-vintage visual world shaped by woodwork. What was missing was the visual glue, a foundation that could hold the stage together and confidently extend across the show.

That logo with the eyes.

We were brought in to create the core identity, anchored by the logo and the stage artwork, which would set the visual tone for the entire show. From the outset, the branding wasn’t meant to be “funny”. The humour was meant to come from the people, not the design. The identity needed to stay straight-faced, build intrigue, and let the judgement land.

We used a scale as the central visual idea, portraying judgement as instinctive and opinionated, serious in form but open to interpretation. Its bowls, reimagined as judgy eyes with side-glancing expressions, carried understated drama and tension. Not really overt humour, but more of something that made you pause, notice, and maybe even form an opinion. Given the long length of the show’s name, the logo needed to carry recall on its own, instantly recognisable as “that logo with the eyes.” It reflected the nature of the game itself, judgement driven by instinct rather than neutrality, while remaining legible across stage and screen.

A crooked, maze-like pattern supported this world in the background, adding visual texture linked to confusion and overthinking while staying out of the way. This foundation allowed the other teams in production to confidently build forward as the format took shape. Collaboration with Play Pause Studio was fast and hands-on, with early test prints, quick decisions, and parallel execution keeping the identity in step with the pace of production.

Go on. Judge away.

The first episode went live within days of the shoot and drew attention right away. As the show rolled out episode by episode, that momentum held, featuring exciting panelists like Kaustubh Agarwal, Ravi Gupta, Shubham Gaur, Nishant Suri, Abhijit Ganguly, Pratyush Chaubey, Devesh Dixit, and many more.

At the time of writing this case study, the show has crossed 11.5M+ total views, averaging around 1.6M views per episode, with episodes from the first month continuing to pick up views months later and no sharp drop-offs after launch. The format held, and the identity did its job by making you look twice and form an opinion. Enough curiosity, enough intrigue, and room for judgement to play out.

If you haven’t judged the show yet, you can do that here.