Little Athletics Queensland and Dreamjar Studios announce a two-year partnership.

Little Athletics Queensland (LAQ) and Dreamjar Studios are pleased to announce a new two-year partnership that formalises and strengthens a relationship built on years of meaningful collaboration.

This partnership reflects a shared commitment to supporting Little Athletics centres across Queensland through clearer storytelling, stronger visuals, and more streamlined communication.

The partnership will focus on delivering marketing and branding support for key programs and initiatives, along with ongoing creative support to help LAQ communicate more clearly and consistently with families across the state.

“This partnership has grown naturally, shaped by shared wins and a clear vision of what’s possible,” said Somesh Jagga, Principal at Dreamjar Studios. “We’ve really enjoyed working alongside LAQ in the past, and this next step feels like a natural evolution. It’s about helping their message reach more families, and doing it in a way that feels cohesive and inspiring, no matter where you are in Queensland.”

The partnership will help make life easier for centres by offering creative tools and campaign assets that keep messaging consistent across the state. Whether it’s a statewide campaign or a local activation, the focus is on ensuring everything looks and feels like Little Athletics, confident, welcoming, and unified.

Christopher Davis, CEO of Little Athletics Queensland, said, “This partnership brings together a shared understanding of community sport and the important role it plays across Queensland. Dreamjar gets us. They know how to take our ideas and turn them into something real that speaks to families. We’re excited about what the next two years will bring, not just with our current plans, but with what else we can build together.”

With a new season on the horizon, LAQ and Dreamjar Studios are ready to take the next step, working together on a range of creative and communications initiatives that will help shape the future of Little Athletics across the state.