
An 8-year winning streak at the India’s Best Design Awards 2025.

On August 23, 2025, Dreamjar Studios won at the India’s Best Design Awards 2025 for Xin – Brand Identity Design, at the Ritz-Carlton, Pune.
This win takes our run at IBDA to eight consecutive years. We don’t say that lightly. It’s one of those things you pause at, count again, and then just sit with for a second. Mostly because we don’t personally know of any studios who’ve managed a run like this, and that makes us grateful more than anything else.
Xin also marked a shift in the kind of work we’ve been bringing to IBDA. While we’ve won here before for mostly loud, bold brand identity and packaging design projects, this one leaned into something more layered. Less about instant impact, more about structure, logic, and how a system reveals itself the longer you spend time with it.





The project: A design system that hides in plain sight.
Xin is a multi-format dining brand built around food, work, and community, spanning Xin Go, Xin Den, and Xin Fine. We set out to build a single identity system that could stretch across all of this without spelling everything out.We built a flexible framework that allowed each format to feel distinct while still belonging to the same world. A system internal teams could use intuitively, and one that rewards attention the longer you spend time with it. Modular grids, hidden messages, and a custom symbol language became part of everyday applications, holding everything together beneath the surface.
The case study for Xin will be live soon. Until then, you can explore our other projects here.



Eight years later. Same room, different calm.
Disha Sethi, now Head of Design at Dreamjar, was one of the three of us attending IBDA this year. Her first time here was back in 2018, when she was a Senior Visual Communication Designer. She’s seen the awards evolve, the design community expand, and her own role change along the way.
The excitement is still there, now paired with a lot more confidence. Familiar faces. Conversations that don’t need warming up. The ease of walking into a room and knowing you belong. Here’s how she put it:
“The first time I came to IBDA, I was very aware of myself. Where to stand, who to talk to, whether I was saying the right things. Over the years I’ve evolved into someone a lot more confident. I wasn’t trying to read the room this time, I was just in it. There were people I’d met before, conversations that continued naturally, and new ones that didn’t feel forced. Carrying Xin there felt right because it reflects how we think now, layered, intentional, not trying to explain itself too much. It was good to feel that comfort, while still being excited by the work and the people around it.”



