A craze(y) win at India’s Best Design Awards 2024!

On August 31, 2024, the India’s Best Design Awards were held at the Ritz-Carlton Pune.
That night, Dreamjar won for Craze – Brand Identity & Packaging Design.

This one was a little different from our previous IBDA wins. While the project covered brand identity end to end, the real weight of the work lived in the packaging design system. A system that could stretch, multiply, and still hold together.

With this win, our run at IBDA moves to seven straight years.

Craze is a new multi-purpose makeup range by Swiss Beauty, built for a generation that does more than one thing at a time. The idea of duality shaped the project; functional products with two uses. Packaging with two colours. Characters with multiple moods. The system was designed to flex across formats, SKUs, and future launches, while staying true to its versatile identity.

This project spoke our language. Loud, graphic, structured, and unapologetic. Swiss Beauty trusted us enough to push past the familiar codes of cosmetic packaging and let the system do the talking.

If this feels like your kind of chaos, the full case study is live here.

A special shoutout to Nitin Ghuliani for getting us onboard and backing the madness early on.